Joshua Bosarge - Co-Owner of Procession Coffee

In this interview, Joshua Bosarge, Co-Owner of Procession Coffee, shared the journey that led him to coffee. Growing up, he really didn’t like coffee—but eventually had a mind-bending coffee experience that made him want to stay in the industry. Joshua spoke about the influence of music, punk, DIY, skate culture, and design in shaping the brand identity of Procession.

I first became aware of Procession through an activation they launched a few years ago where anyone who got a tattoo of the Procession broken pot logo somewhere visible would receive free drip coffee for life… or until the end of the world, that is. It was at that moment that I knew I needed to keep an eye on Procession.

Joshua shared insights and lessons learned from opening and operating in a food hall as their first location. He encouraged owners considering similar spaces to remember they have more leverage in the conversation than they might think—and to negotiate terms that work well for their business.

During our conversation, he spoke about his personal ethos: to never stop learning, growing, and taking on new challenges. In line with that ethos, they officially launched their roasting program at SCA in Houston this year and will soon roll out a subscription service, with a focus on merch as well.

We also discussed how he and his business partner maintain a healthy personal and professional relationship—and how they divide their responsibilities. The breakdown is simple: Joshua is over the future, while his business partner handles the present. Where there’s crossover, they collaborate.